Here are some of my favorite projects that I worked on…
Inku: Design a new gardening experience with argodesign
Context: This project was completed in a class called Making Real World Design at argodesign (a product design agency based in Austin). During this class, I was paired with other students interested in design thinking to complete a product design project for a client.
Task: Using the product development process discover customers, problems, and opportunities within the high-end gardening industry with a focus on air.
Solution: A new gardening experience that utilizes a plant incubator that can recreate the perfect environment for any plant to grow, called Inku.
Seed: Design a new home energy management solution with McKinsey & Co
Context: This project was completed in a class called Qualitative Design with McKinsey & Company at McKinsey’s Design Studio in Austin. Paired with other students and working with McKinsey’s consultants we explored the intersection of design and research to create user-centered solutions as it pertains to energy wastage.
Task: Using the design process, how do we get individuals to understand the collective impact of their energy wastage and then motivate them to reduce their energy wastage?
Solution: Create an energy management solution that enables homeowners to learn, control, and compare their energy usage to reduce wastage, costs, and environmental impact.
Texas AMA Member Journey and Flow
Context: Texas AMA is the University of Texas chapter of the American Marketing Association. As the Vice President of Member Experience and Chapter Affairs, I want to build an engaged community of our members. This project required a lot of data analysis and proper planning from the beginning. We needed to ensure that we were capturing enough data at every single event and then educate all of our officers on this initiative.
Goal: Develop the ability to compare members, generate journey maps based on personas that could summarize who was in our organization, and tell a complete story from how we acquired a member to how many events they attended.
Behind the Scene Process: We built our own internal CRM using a combination of HubSpot CRM, Google Sheets, and other automation tools to be able to build a sustainable and customized database for our very unique scenario.
- To get a member engagement score, we had to quantify and determine the value of every event.
- To create personas and journey maps, we analyzed all of our data, conducted interviews, and sent out a survey at various points to generate accurate and useful personas.
- We were able to trace the acquisition channels of each persona to see which channels were effective.