All About Me!

A 🤘Longhorn in 📍 New York leading 🚀 Growth Marketing

I get fired up by big, messy questions: How do you turn a good idea into a product people love? How do you build systems that unlock growth? How do you know if this is the right segment and that these users genuinely care?

I’ve spent my career in those exciting, chaotic in-between stages: when a product is still taking shape, when a team is searching for answers, or when a company is ready to scale but the “how” isn’t obvious yet.

My approach? Build from first principles, lead with empathy, and never settle for easy answers. I’ve owned growth at startups and scale-ups, led GTM, and helped companies find product-market fit.

But beyond the playbooks and metrics, I’m passionate about connection—helping people find tools, communities, or habits that make their lives better. Collaborating with smart, passionate people and finding the “aha” moments together – that’s what keeps me hooked.

So where has this passion led me? 

Click and tap away to learn more about my experiences or see it all on a single piece of paper aka my resume.