Future | Virtual Personal Training Subscription App
Personal Training made to fit your life
Future is a virtual personal training app that pairs members with real human coaches through a monthly subscription. I led growth during a pivotal phase, helping get the business into such an efficient, scalable position that it was ultimately acquired by Autograph in a deal that brought hundreds of millions into the company.
I owned full-funnel growth — from acquisition and referrals to onboarding, lifecycle, and analytics — and built the growth strategy and playbook that scaled user growth while maximizing LTV. I partnered cross-functionally across product, ops, and engineering to influence pricing, coach capacity planning, and launch Future’s AI-powered mass market product. My work helped bridge user needs with business strategy and played a key role in setting the company up for long-term success.
Landing | An Apartment Subscription Company
reinventing Renting
At Landing, I led full-funnel growth across acquisition, activation, retention, referral, and revenue for a complex, high-consideration product: fully furnished, flexible apartments. With no playbook in place, I built and scaled a diverse growth strategy from the ground up — launching new channels, optimizing conversion points, and aligning marketing with product to drive efficient, sustainable growth.
From paid media to referrals, lifecycle to CRO, my role spanned strategy and execution — developing and testing dozens of initiatives to turn a complex buying journey into a repeatable engine for acquisition and retention.
Ampush | Growth Marketing and Digital Strategy
ANALYZE. TEST. SCALE. REPEAT
As a Senior Growth Analyst, I analyzed data to build and test new growth strategies to scale businesses. From the moment you see an ad on Facebook, to searching about it, to visiting the website, and ultimately buying a product, is all being optimized and tested. As a Growth Marketer at Ampush, you’re the main product of the company and have total control over your client’s growth strategy. I’ve worked with 4 D2C companies such as STARZ, Anova, Atomic, and more to scale their business and drive growth.
Rooster Teeth | Entertainment Production Studio
From fan to intern to employee, it’s been a wild ride.
At Rooster Teeth, I turned audience insights into action—helping build, test, and launch new ad products for one of the internet’s most passionate fan communities. I developed and executed inbound strategies that generated qualified leads, built sales and brand tools for the Roost Podcast Network, and created branded content with partners like Activision and Amazon. As the team scaled, I integrated new sales ops tools, refined product marketing strategies, and supported launches that connected millions of fans, creators, and brands. I joined first as an intern and stayed on to help the business grow from the inside.